Trivigo ad:
I chose this commercial as a good ad because it was short enough to just get straight to the point. In the commercial there is a man that says "you have 10 seconds" and in the remaining time he describes the simplicity of just entering in the search bar where you would like to travel, how long you would like to stay, and it gives you options of hotels that fits what you're looking for. The target audience is based on any age of people that are interested in traveling, or looking to set up a vacation. Middle aged people tend to like to travel more and adventure so this could be the main target audience. Plain-folks approach was a persuasive technique used in this commercial by making it look so easy to do. The man in the commercial is dancing while talking like a "I'm doing this while dancing thats how easy it can be for your too!" kind of vibe which was effective. Another technique used that is effective is the integrated marketing technique. This too gives off the appeal that there wants to be a connection made from the producer to the consumer, making them feel specal in a way showing just how easy it is to connect with.
Apple Airpod ad:
I chose this commercial as a dud becuase it was quite confusing to me the whole time. I didn't understand why the man dancing on walls and cars upside down and twisted the whole time was necassary. I couldn't tell you how that could ever create a connection with anyone as well. The targeted audience could be people of all ages who own iphones, or other people that enjor wireless headphones. It seemed to me that this ad kind of gave off the snob appeal due to it being an Apple product itelf and having it the rep of selling spendy items. I believe they tried going with a plain-folks approach to connect with the consumer of the product as well but I just couldn't see the connection at all on why the things happening in the ad were necessary.
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